Social media software combining pro services with client social media

Living Breathing Newsletter

The Living Breathing Newsletter is a "sweet" little software that combines social media with professional video or design, mostly "talking head" or videos of corporate meetings and presentations and employee shorties (10 to 30 seconds). Most companies have newsletters that are printed or emailed. This software takes newsletters to a new level and brings them alive. It is created both for desktops and for large screens in lunchrooms, elevators, or anywhere else that is internet-friendly.

Short attention spans and video generation

The Living Breathing Newsletter is made for the new generation with short attention spans and the need for movement and quick page changes. The concept is based on the fact that people learn in short bursts, and because newsletters loop, they will see the same information more than once, until it is absorbed. The idea is to keep the content short, about 50 to 100 words per page, and add pictures and video, either professional work or submission from members.

Content would be expected to be training, professional knowledge transfer, and personal exchange member-to-member. They can be updated or changed weekly or daily, to hold interest, or monthly if the content is business news used on the website for SEO purposes. Newsletters are quick to translate by staff or professional translators, or use the built-in automated translation then, if you can, polish the auto-translation with a native speaker.

Movies in Living Breathing Newsletters

Newsletter short movies can be produced by multimedia pros, or come as submissions from employees and associates. These short movies can be subtitled by anyone using Subtitle Your Video, and subtitles are also recommended in English both as support for the deaf but also so that the subtitles can be viewed in noisy or lunchroom environments.

Corporate information is broken into smaller chunks and appear as paragraphs or movies, displayed in an artistic template that can be designed by you, the media pro, or ordered to your specifications. The pages rotate automatically to the next page, much like a PowerPoint slideshow, and loop to start again when finished. The entire content can also be optimized for search engines with keywords and descriptions, and thus be part of a marketing effort, if the company uses the newsletter on their website with controlled content.

Bringing executives closer

Executives can use the Living Breathing Newsletter to come closer to employees and associates by recording short pieces more often, or recording several short pieces and then releasing one per newsletter. Many companies record only one major video per year, at top budget. The Living Breathing Newsletter is more relaxed, more natural, more "human". It gives the executive the opportunity to speak more warmly and with greater frequency to staff, perhaps one to three minutes per newsletter, refreshed often. Is also an opportunity for sales managers to continually generate enthusiasm with short pep talks.

Share meetings and presentations

In a password-controlled setting, the Living Breathing Newsletter can re-play meetings and presentations, either for those who could not attend, or share excerpts with the whole company of the group activities that were previously separated by walls from the company's general population. Media pros can be the cameramen or organize the audio/video for repeated self-filming. The meetings can be edited, or the entire meeting replay unedited. Notes taken during the meeting can be downloaded as PDF's, as well, and even used to quickly create semi-subtitles.

Social media

The Living Breathing Newsletter enables employees and members to participate and feel like a more integral part of the company. With their submissions, the newsletter can continually morph and change so that is never stale. Members can submit pictures and movies, announcements and short articles, humor and training. These submissions would probably be moderated - accepted or rejected - but the newsletter can also accept all submissions, if desired.

The newsletter is a vehicle to bring offices and factories closer together. For example, if a USA-based company has a plant in Quebec, currently the offices in the USA and Mexico do not know the Quebec employees or have a feeling of connection or solidarity with that team. But with the newsletter, the Quebec employees can make a short camera or cell phone movie and speak directly to company employees in other cities and countries. This employee video can be business-oriented, explaining practices and procedures, or can be friendly "getting to know you" content. Both can be subtitled and shared with the entire company via the Living Breathing Newsletter, along with the contact info for the Quebec employees, who will probably receive a spate of "happy to know you!" emails, bringing members a little bit closer.